* Mobile payment. Digital wallets are likely combine several different payments systems into a single service, including mobile contactless payments, online (i.e. web) payments, and over-the-network mobile payments, making it easy for customers to make a variety of different types of payment from a mobile device.
* Barcode scanning. Scanning barcodes or QR codes will let customers get more information about products, and let them pay for items on their phones before showing an on-screen receipt to leave the store.
* Loyalty rewards. Instead of carrying (and sometimes forgetting) a separate loyalty card, digital wallets will track customers’ spending and offer merchant-funded rewards, either on the phone or at the point of sale.
* Coupons and offers. Digital wallets are likely to offer customers coupons and location-based offers.

1. You don’t launch a television station so you can market your brand on television.
2. Building a mediocre app is just as bad as selling a mediocre product.
3. It’s ok to give up a little bit of control.
4. Building your own app is not the only way to reach your consumers.

strategy